Seedance 2.0 Ecommerce Videos That Convert (PDP Shot List + Prompts)

Ecommerce video should reduce buyer uncertainty. That means your shots must answer intent:

• What is it?
• What does it do?
• How big is it?
• What does it look like up close?
• What changes after I use it?

The 6-shot PDP kit (generate each as its own clip)

1. Hero (beauty shot)
2. Scale (in-hand or next to common object)
3. Detail (macro)
4. Usage (one step)
5. Result (proof)
6. Trust (simple guarantee / clean brand moment)

Prompt template: hero

PRODUCT: [name], [material], [color], pristine, premium finish.
Background: clean studio gradient, minimal clutter.
Camera: slow orbit 180 degrees, smooth gimbal.
Lighting: large soft key, clean rim light, controlled highlights, no overexposure.
Constraints: no random logos, no garbled text, no artifacts.

Prompt template: scale

Product shown in a human hand (anatomically correct), realistic grip, natural skin texture.
Framing: close-up that keeps the product fully visible.
Lighting: natural window light, realistic shadows, stable exposure.
Constraints: product shape remains consistent, no distortion.

Prompt template: detail

Extreme close-up macro of [feature], crisp texture, controlled highlights.
Camera: slow push-in + rack focus to the feature.
Constraints: no warping, clean edges.

Prompt template: usage (one step only)

One clear usage step in real environment, natural gestures.
Camera: handheld micro-jitter subtle, continuous shot, no cuts.
Constraints: stable hands, stable product geometry.

Prompt template: proof

Avoid fake numbers. Show a visual result instead:

Show the visible outcome in the scene (clean surface, organized space, smooth skin look).
Camera: slow push-in, focus on the result detail.
Lighting: stable, controlled highlights.

Prompt template: trust moment

Clean brand moment with fictional original branding only.
No real logos, no trademarked names. No watermarks.

For more commercial prompts: product ad templates.